We all lead busy lives, and without realising it, most of us rack up a good amount of steps just getting through the day – the commute, the lunchtime dash, the evening dog walk.
What started as a small challenge to see if I could hit 10,000 steps turned into a bit of an eye-opener. Between walking to the station, pacing on work calls and running errands, I washitting my daily goal without ever stepping foot in a gym.
That’s when I realised that with my Vitality life insurance policy, all those everyday steps could actually earn me rewards, including a free barista made drink or innocent smoothie from Caffè Nero every single week.
Turning everyday movement into real rewards
Through my Vitality life insurance plan, which I took out with IGotCover, I discovered that you can earn weekly rewards just by staying active.
And not nothing boring either, we’re talking free handcrafted drinks or innocent smoothies from Caffè Nero, healthy meals from itsu, or half-price cinema tickets at ODEON or Vue.
How does it work?
If you hit 12 activity points in a week, by walking, running, or doing any kind of exercise, you can pick your weekly reward in the Vitality UK app from Monday. Your voucher appears automatically in the partner app (like Caffè Nero or itsu), and you’ve got until Sunday to use it.
I’ve turned it into a little Friday ritual, a free flat white and a few quiet minutes to myself before the weekend. It’s only a little thing, but it really motivates me to get my steps in.
The other Vitality rewards that keep me motivated
It’s not just the free Caffè Nero and itsu each week, Vitality’s rewards stack up in a way that genuinely encourages you to keep active. Depending on your plan, you can unlock things like:
- Weekly cinema tickets at ODEON or Vue for half price when you hit your activity points
- Monthly treats like movie rentals through Rakuten TV after collecting weekly points
- Discounted gym memberships at big name gyms like PureGym, Nuffield, Virgin Active and more
- Money off fitness watches
- Offers on spa breaks at Champneys
- Apple Watch savings if you stay consistently active
Get rewarded for living well
When I first looked into life insurance, I thought it was just something you had to have and it was all paperwork and fine print. But what caught my attention with Vitality was that it’s actually built around your health and wellbeing. It encourages you to live healthier right now, as well as protecting your loved ones in the future.
Through IGotCover, I was able to compare plans, talk to a specialist who actually listened to my circumstances, and get set up with a Vitality policy that suited my budget, plus access to all the rewards.
Now, staying active feels less like a chore and more like a lifestyle upgrade. A simple walk can lead to a free drink or a night out at the movies, all while knowing my life cover is in place.
Small steps, big rewards
It’s funny how something as simple as getting your steps in can lead to so many positives. A healthier routine, little treats to look forward to and most importantly, peace of mind from being properly covered.
If you’re curious about how you can get the same kind of rewards through your life insurance, IGotCover can help you find the right Vitality plan and start earning your first free coffee before the week’s out.
Find out how to get Vitality rewards with your life insurance at igotcover.co.uk.
*To enjoy rewards, you’ll need a life insurance plan with Optimiser. Optimiser rewards healthy habits with lower premium increases and gives you access to our full range of rewards and discounts. You’ll also need: A minimum monthly premium of £45 for Single life plans, or £60 for Joint life plans


